With annual purchasing power of $1.5 trillion, the nation’s largest and fastest growing minority group is reshaping the way goods and services are delivered across the marketplace. In the housing sector, African Americans are expected to become a key driver in the first-time homebuyer market and will comprise as much as 55.5 percent of new homeowners.
HBREA members are an important link to African American homebuyers. As trusted advisors, HBREA professionals influence brand and purchase choices on a variety of products and services.
HBREA’s partnership program offers companies a variety of ways to position products and services to a key audience that is a vital conduit to African American homebuyers.